ENTERTAINER CEO REVEALS 250,000 FREE MEMBERSHIPS CLAIMED ACROSS GCC IN HOURS

Dubai-founded lifestyle platform the ENTERTAINER has expanded its “Our Home. Our Heart.” initiative to 250,000 complimentary memberships across the GCC after an overwhelming response from residents seeking to support the region’s hospitality sector.

Originally launched with 50,000 complimentary memberships, the campaign quickly evolved into one of the region’s largest community-driven engagement initiatives for restaurants, leisure venues and service providers. The expanded programme gives residents access to more than Dhs100m worth of dining, leisure and lifestyle offers through the ENTERTAINER platform.

Donna Benton, founder and CEO of the ENTERTAINER, said the response from residents across the UAE and wider GCC exceeded expectations, both in the speed of sign-ups and the level of engagement with participating venues.

Speaking to Gulf Business, Benton said: “The campaign has been phenomenal and has gone above and beyond. Our aim was to encourage support for our world-class hospitality industry – and our wildest expectations have been surpassed. 250,000 One Heart memberships were claimed in four hours, with over 20,000 offers being redeemed at participating venues across the UAE in just one day.”

The rapid uptake prompted the company to progressively increase the number of memberships available, first doubling the original allocation before ultimately scaling the initiative fivefold to meet demand across the region.

The initial tranche of 50,000 memberships was claimed in less than an hour, highlighting the scale of consumer interest.

“The ENTERTAINER One Heart Memberships were claimed in 43 minutes; translating to nearly 1000 products per minute! With such passion from the community, we felt compelled to extend and open up the membership base, so far providing half a million products to the region,” Benton said.

The “Our Home. Our Heart.” campaign provides residents with access to the ENTERTAINER’s signature buy-one-get-one-free experiences across thousands of venues, including restaurants, leisure attractions, hotel stays, wellness services and lifestyle outlets across the GCC.

Early activity on the platform suggests the initiative is already translating into increased footfall for businesses. Within the first 24 hours of launch, almost 20,000 offers were redeemed across participating venues, providing a boost to hospitality operators during what the company describes as a challenging period for the sector.

The initiative also reflects the close relationship between the ENTERTAINER and the regional hospitality industry, which has supported the platform since its launch more than 25 years ago.

“For 25 years, the hospitality industry has supported the ENTERTAINER and our mission in making the unaffordable, affordable. In light of the recent challenges being faced in the region, we wanted to give back to the community of brilliant individuals that create this vibrant environment – the entrepreneurs and restaurants owners, the attraction owners, the spa therapists, and service providers,” Benton said.

“And this is a sentiment clearly strongly felt by our community. The demand for the One Heart Memberships just shows how the community wishes to support their favourite venues right now with a trusted brand.”

Benton added that the initiative has evolved beyond a corporate campaign into a broader community-driven effort to sustain the hospitality ecosystem.

“We at the ENTERTAINER have led this initiative and drive to support the industry but it has truly captured the UAE community’s imagination and their wish to support the venues, attractions and services that they love. It is now not just the ENTERTAINER’s campaign, it’s for everyone who calls this amazing region home.”

The company continues to emphasise that residents should use the One Heart memberships in accordance with official government guidance and any applicable safety measures, while supporting participating venues responsibly.

“We are incredibly proud to spearhead this initiative to support our hospitality industry and the UAE community and know that our region will continue to thrive,” Benton said.

2026-03-13T08:24:41Z